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",[63,65],{"type":30,"attrs":64},{"color":32},{"type":49},{"text":67,"type":27,"marks":68},"Core NFT mints reached 660K (+142% MoM), the highest month since inception.",[69],{"type":30,"attrs":70},{"color":32},{"type":37,"content":72},[73],{"type":40,"attrs":74,"content":75},{"textAlign":23},[76,82],{"text":77,"type":27,"marks":78},"Metaplex Onchain Activity - ",[79,81],{"type":30,"attrs":80},{"color":32},{"type":49},{"text":83,"type":27,"marks":84},"New Metaplex tokens created and monthly unique signers all grew MoM as Solana onchain activity picked up.",[85],{"type":30,"attrs":86},{"color":32},{"type":37,"content":88},[89],{"type":40,"attrs":90,"content":91},{"textAlign":23},[92,98],{"text":93,"type":27,"marks":94},"Protocol Revenue",[95,97],{"type":30,"attrs":96},{"color":32},{"type":49},{"text":99,"type":27,"marks":100}," - Monthly revenue reached $201k (+17% MoM), the highest level since Mar’26.",[101],{"type":30,"attrs":102},{"color":32},{"type":37,"content":104},[105],{"type":40,"attrs":106,"content":107},{"textAlign":23},[108,114],{"text":109,"type":27,"marks":110},"$MPLX Buyback",[111,113],{"type":30,"attrs":112},{"color":32},{"type":49},{"text":115,"type":27,"marks":116}," - The Metaplex DAO bought back 3.6M $MPLX (0.4% of total supply / 0.7% of outstanding supply), bringing the DAO’s total holdings to 328mm MPLX (33% of total supply)",[117],{"type":30,"attrs":118},{"color":32},"blog-article-content",{"_uid":121,"body":122,"component":119},"568de8bf-a11b-419a-b9b4-7a66ef9da4f6",{"type":17,"content":123},[124,132,147,160,173],{"type":20,"attrs":125,"content":126},{"level":22,"textAlign":23},[127],{"text":128,"type":27,"marks":129},"Protocol Activity",[130],{"type":30,"attrs":131},{"color":32},{"type":40,"attrs":133,"content":134},{"textAlign":23},[135,140],{"text":136,"type":27,"marks":137},"In June, Metaplex generated $201K in protocol revenue, up 16.8% from May, including $117K from Token Metadata (58%), $69K from Core (34%), and $15K from Genesis and Other (8%).",[138],{"type":30,"attrs":139},{"color":32},{"type":141,"attrs":142},"image",{"id":143,"alt":144,"src":145,"title":144,"source":144,"copyright":144,"meta_data":146},199142840873516,"","https://a-us.storyblok.com/f/1022298/1600x900/51a6aef593/image7.png",{},{"type":40,"attrs":148,"content":149},{"textAlign":23},[150,155],{"text":151,"type":27,"marks":152},"In June, 166K Token Metadata assets were created, up 15% MoM, including 129K fungible tokens (78%).",[153],{"type":30,"attrs":154},{"color":32},{"type":141,"attrs":156},{"id":157,"alt":144,"src":158,"title":144,"source":144,"copyright":144,"meta_data":159},199142840861227,"https://a-us.storyblok.com/f/1022298/1600x900/16faf7e2a9/image5.png",{},{"type":40,"attrs":161,"content":162},{"textAlign":23},[163,168],{"text":164,"type":27,"marks":165},"New Core mints reached 660K, up 142% from May and the highest month in history.",[166],{"type":30,"attrs":167},{"color":32},{"type":141,"attrs":169},{"id":170,"alt":144,"src":171,"title":144,"source":144,"copyright":144,"meta_data":172},199142840881709,"https://a-us.storyblok.com/f/1022298/1600x900/0c880af316/image3.png",{},{"type":40,"attrs":174,"content":175},{"textAlign":23},[176,181],{"text":177,"type":27,"marks":178},"In June, approximately 136K unique wallets signed transactions with Metaplex, up from 120K in May (+13% MoM).",[179],{"type":30,"attrs":180},{"color":32},{"type":141,"attrs":182},{"id":183,"alt":144,"src":184,"title":144,"source":144,"copyright":144,"meta_data":185},199142840857130,"https://a-us.storyblok.com/f/1022298/1600x900/d2ce520ece/image6.png",{},{"_uid":187,"body":188,"component":119},"36d4b59d-1b1d-4c80-a8a2-9c51a8712e9b",{"type":17,"content":189},[190,198,207,233,242,264,272,281,303,325,334,351,360],{"type":20,"attrs":191,"content":192},{"level":22,"textAlign":23},[193],{"text":194,"type":27,"marks":195},"Metaplex Platform",[196],{"type":30,"attrs":197},{"color":32},{"type":40,"attrs":199,"content":200},{"textAlign":23},[201],{"text":202,"type":27,"marks":203},"Agent Profiles And Discovery",[204,206],{"type":30,"attrs":205},{"color":32},{"type":49},{"type":40,"attrs":208,"content":209},{"textAlign":23},[210,215,228],{"text":211,"type":27,"marks":212},"Metaplex continued building out the 014 Agent Registry, moving beyond the identity layer toward a discoverable surface for agent services. On June 10th, ",[213],{"type":30,"attrs":214},{"color":32},{"text":216,"type":27,"marks":217},"Metaplex introduced Agent Profiles",[218,223,226],{"type":219,"attrs":220},"link",{"href":221,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2064725744589390147","url",{"type":30,"attrs":224},{"color":225},"#1155CC",{"type":227},"underline",{"text":229,"type":27,"marks":230},", giving users one place to evaluate an agent's overview, services, onchain identity, and associated token. The redesigned agents page lets users search and filter agents based on whether they have services or a tradable token, making the registry easier to browse and act on from the Metaplex App. March and April established the onchain registry and agent-token launch path; June made the next step more practical by giving users and builders a way to find agents, understand what they do, engage their services, and follow their token or asset from one place.",[231],{"type":30,"attrs":232},{"color":32},{"type":40,"attrs":234,"content":235},{"textAlign":23},[236],{"text":237,"type":27,"marks":238},"DAS Agent Indexing",[239,241],{"type":30,"attrs":240},{"color":32},{"type":49},{"type":40,"attrs":243,"content":244},{"textAlign":23},[245,250,259],{"text":246,"type":27,"marks":247},"On June 25th, ",[248],{"type":30,"attrs":249},{"color":32},{"text":251,"type":27,"marks":252},"Metaplex announced new DAS support",[253,256,258],{"type":219,"attrs":254},{"href":255,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2070160131850149928",{"type":30,"attrs":257},{"color":225},{"type":227},{"text":260,"type":27,"marks":261}," for onchain agents with help from RPC partners Triton, Helius, QuickNode, and Alchemy. DAS can now identify registered agents, surface an agent's primary token, and reverse lookup agents by primary token or asset signer PDA.",[262],{"type":30,"attrs":263},{"color":32},{"type":40,"attrs":265,"content":266},{"textAlign":23},[267],{"text":268,"type":27,"marks":269},"The agent signer lookup is especially important for the 014 stack. The asset signer PDA is the operational wallet an agent uses to sign transactions through MPL Core's execute instruction. Indexing that relationship gives wallets, explorers, apps, and agent platforms a cleaner way to trace activity back to the registered Core asset rather than treating agent wallets as anonymous accounts.",[270],{"type":30,"attrs":271},{"color":32},{"type":40,"attrs":273,"content":274},{"textAlign":23},[275],{"text":276,"type":27,"marks":277},"Core Groups",[278,280],{"type":30,"attrs":279},{"color":32},{"type":49},{"type":40,"attrs":282,"content":283},{"textAlign":23},[284,289,298],{"text":285,"type":27,"marks":286},"Core continued to improve as the most powerful standard on Solana by ",[287],{"type":30,"attrs":288},{"color":32},{"text":290,"type":27,"marks":291},"introducing a new categorization feature \"Groups\"",[292,295,297],{"type":219,"attrs":293},{"href":294,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2062217168901849104",{"type":30,"attrs":296},{"color":225},{"type":227},{"text":299,"type":27,"marks":300},". For creators, Core Groups provide a clean way to organize related Core assets, collections, and groups together, including releases that combine 1/1 NFTs and editions. This closes a familiar workflow gap for creators migrating from legacy Token Metadata collections while preserving Core's cost and composability advantages.",[301],{"type":30,"attrs":302},{"color":32},{"type":40,"attrs":304,"content":305},{"textAlign":23},[306,311,320],{"text":307,"type":27,"marks":308},"For agents, ",[309],{"type":30,"attrs":310},{"color":32},{"text":312,"type":27,"marks":313},"Core Groups also introduce a non-custodial taxonomy layer",[314,317,319],{"type":219,"attrs":315},{"href":316,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2065142996132307260",{"type":30,"attrs":318},{"color":225},{"type":227},{"text":321,"type":27,"marks":322},". Projects can group agents by affiliation without requiring those agents to give up custody or transfer update authority to a collection authority. That gives agent platforms a better way to represent teams, networks, and fleets while keeping each agent self-sovereign and owner-managed.",[323],{"type":30,"attrs":324},{"color":32},{"type":40,"attrs":326,"content":327},{"textAlign":23},[328],{"text":329,"type":27,"marks":330},"Watchlists",[331,333],{"type":30,"attrs":332},{"color":32},{"type":49},{"type":40,"attrs":335,"content":336},{"textAlign":23},[337,346],{"text":338,"type":27,"marks":339},"The Metaplex App also added watchlists",[340,343,345],{"type":219,"attrs":341},{"href":342,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2067970209777168864",{"type":30,"attrs":344},{"color":225},{"type":227},{"text":347,"type":27,"marks":348}," for tokens and agents in June. Users can add any token or agent to a watchlist and track them in one place, reinforcing the same broader product direction as Agent Profiles and Arena: discovery, monitoring, and trading should live closer together.",[349],{"type":30,"attrs":350},{"color":32},{"type":40,"attrs":352,"content":353},{"textAlign":23},[354],{"text":355,"type":27,"marks":356},"RWAs and Tokenized Securities R&D",[357,359],{"type":30,"attrs":358},{"color":32},{"type":49},{"type":40,"attrs":361,"content":362},{"textAlign":23},[363],{"text":364,"type":27,"marks":365},"Metaplex Foundation advanced new infrastructure for issuing and managing RWAs with native compliance functionality enforced onchain. These programs are now live on devnet.",[366],{"type":30,"attrs":367},{"color":32},{"_uid":369,"body":370,"component":119},"a07d8a2e-be3c-41ac-83ff-3de861c0a07b",{"type":17,"content":371},[372,380,389,402,410,446,454],{"type":20,"attrs":373,"content":374},{"level":22,"textAlign":23},[375],{"text":376,"type":27,"marks":377},"Metaplex DAO",[378],{"type":30,"attrs":379},{"color":32},{"type":40,"attrs":381,"content":382},{"textAlign":23},[383],{"text":384,"type":27,"marks":385},"Metaplex Protocol Revenue & $MPLX Buybacks",[386,388],{"type":30,"attrs":387},{"color":32},{"type":49},{"type":40,"attrs":390,"content":391},{"textAlign":23},[392,397],{"text":393,"type":27,"marks":394},"June’s buybacks reached 3.6M $MPLX as $100k of May's protocol revenue went towards buybacks for the DAO (0.4% of the total supply / 0.7% of outstanding supply). Each month, 50% of prior month’s protocol revenue is allocated to $MPLX buybacks for the DAO.",[395],{"type":30,"attrs":396},{"color":32},{"type":141,"attrs":398},{"id":399,"alt":144,"src":400,"title":144,"source":144,"copyright":144,"meta_data":401},199142840844841,"https://a-us.storyblok.com/f/1022298/1600x900/e8dbe1d585/image4.png",{},{"type":40,"attrs":403,"content":404},{"textAlign":23},[405],{"text":406,"type":27,"marks":407},"June protocol fees reached $201K USD (2,865 SOL), 50% of which will be used to buy back $MPLX for the DAO throughout June.",[408],{"type":30,"attrs":409},{"color":32},{"type":40,"attrs":411,"content":412},{"textAlign":23},[413,418,427,432,441],{"text":414,"type":27,"marks":415},"As of July 13th, the ",[416],{"type":30,"attrs":417},{"color":32},{"text":419,"type":27,"marks":420},"Metaplex DAO directly holds",[421,424,426],{"type":219,"attrs":422},{"href":423,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://docs.google.com/spreadsheets/d/1ZkWogO99TRoSEXqlCuMmV5ZzmY0I6KWbpdoY-eD8hrk/edit?usp=sharing",{"type":30,"attrs":425},{"color":225},{"type":227},{"text":428,"type":27,"marks":429}," 300M $MPLX (30% of total supply) and has deployed an additional 28mm tokens (2.8% of total supply) as ",[430],{"type":30,"attrs":431},{"color":32},{"text":433,"type":27,"marks":434},"protocol owned liquidity (POL)",[435,438,440],{"type":219,"attrs":436},{"href":437,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://kamino.com/liquidity/8VqeQzBtVoF9wCmVpeWPx4ctZR7wKBKPmZL5L6i5QVrW",{"type":30,"attrs":439},{"color":225},{"type":227},{"text":442,"type":27,"marks":443},".",[444],{"type":30,"attrs":445},{"color":32},{"type":20,"attrs":447,"content":448},{"level":22,"textAlign":23},[449],{"text":450,"type":27,"marks":451},"Metaplex Foundation",[452],{"type":30,"attrs":453},{"color":32},{"type":40,"attrs":455,"content":456},{"textAlign":23},[457,462,470,475],{"text":458,"type":27,"marks":459},"As of July 13th, ",[460],{"type":30,"attrs":461},{"color":32},{"text":463,"type":27,"marks":464},"Metaplex Foundation holds",[465,467,469],{"type":219,"attrs":466},{"href":423,"uuid":23,"anchor":23,"target":23,"linktype":222},{"type":30,"attrs":468},{"color":225},{"type":227},{"text":471,"type":27,"marks":472}," 168M $MPLX (16.8% of total supply) in treasury wallets, with an additional 14mm tokens (1.4% of total supply) deployed in passive ",[473],{"type":30,"attrs":474},{"color":32},{"text":476,"type":27,"marks":477},"Kamino LP positions.",[478,481,483],{"type":219,"attrs":479},{"href":480,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://kamino.com/liquidity/CbCuhZpNqvR1w9Dq1ZeafUZWKprzzRmKbkaA178eNKej",{"type":30,"attrs":482},{"color":225},{"type":227},{"_uid":485,"body":486,"component":119},"f6da9c8a-81fd-448e-8d7e-438178310dbd",{"type":17,"content":487},[488,497,506,514,523,545,567,589,598,620],{"type":20,"attrs":489,"content":491},{"level":490,"textAlign":23},4,[492],{"text":493,"type":27,"marks":494},"Partnership and Community Highlights",[495],{"type":30,"attrs":496},{"color":32},{"type":40,"attrs":498,"content":499},{"textAlign":23},[500],{"text":501,"type":27,"marks":502},"Upbit and Bithumb Listings",[503,505],{"type":30,"attrs":504},{"color":32},{"type":49},{"type":40,"attrs":507,"content":508},{"textAlign":23},[509],{"text":510,"type":27,"marks":511},"$MPLX was listed on Upbit (USDT, BTC) and Bithumb (KRW), marking a major step forward in expanding global access to Metaplex. These listings on South Korea's two largest exchanges follow an extensive push into the Korean ecosystem through community marketing activations and live events. Metaplex will continue to bring tokenization on Solana to Korea with the next major activation coming at Korea Blockchain Week.",[512],{"type":30,"attrs":513},{"color":32},{"type":40,"attrs":515,"content":516},{"textAlign":23},[517],{"text":518,"type":27,"marks":519},"Collector Crypt, Candy Digital, Core, And TCG Assets",[520,522],{"type":30,"attrs":521},{"color":32},{"type":49},{"type":40,"attrs":524,"content":525},{"textAlign":23},[526,531,540],{"text":527,"type":27,"marks":528},"Collector Crypt remained one of the strongest consumer collectibles proof points in June. Metaplex highlighted that after powering the $CARDS launch and all current Collector Crypt assets with Metaplex standards, ",[529],{"type":30,"attrs":530},{"color":32},{"text":532,"type":27,"marks":533},"Collector Crypt would continue building with Core.",[534,537,539],{"type":219,"attrs":535},{"href":536,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2066947029318664622",{"type":30,"attrs":538},{"color":225},{"type":227},{"text":541,"type":27,"marks":542}," The message was simple: Core is becoming the asset standard behind physical-collectible behavior on Solana, from cards and gachas to broader tokenized collectibles markets.",[543],{"type":30,"attrs":544},{"color":32},{"type":40,"attrs":546,"content":547},{"textAlign":23},[548,553,562],{"text":549,"type":27,"marks":550},"Rosentica: One Arena ",[551],{"type":30,"attrs":552},{"color":32},{"text":554,"type":27,"marks":555},"extended that story into 2 game-like TCG utility",[556,559,561],{"type":219,"attrs":557},{"href":558,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2067335126846239024",{"type":30,"attrs":560},{"color":225},{"type":227},{"text":563,"type":27,"marks":564},". One Arena lets users battle with their TCG collections and win real cards, with each asset powered by Collector Crypt and Metaplex standards. Instead of treating collectibles as static assets, the experience turns them into playable, reward-bearing objects. ",[565],{"type":30,"attrs":566},{"color":32},{"type":40,"attrs":568,"content":569},{"textAlign":23},[570,575,584],{"text":571,"type":27,"marks":572},"Candy Digital kicked off its ",[573],{"type":30,"attrs":574},{"color":32},{"text":576,"type":27,"marks":577},"migration to Metaplex Core",[578,581,583],{"type":219,"attrs":579},{"href":580,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/tadtweets/status/2069097529782747604?s=20",{"type":30,"attrs":582},{"color":225},{"type":227},{"text":585,"type":27,"marks":586},", establishing Core as the NFT standard for some of the world’s biggest IP, including MLB and WWE. The migration began in June and was the primary driver of Core mints for the month, with more than one million NFTs expected to migrate as the rollout continues through July and August.",[587],{"type":30,"attrs":588},{"color":32},{"type":40,"attrs":590,"content":591},{"textAlign":23},[592],{"text":593,"type":27,"marks":594},"Agent Infrastructure Integrations",[595,597],{"type":30,"attrs":596},{"color":32},{"type":49},{"type":40,"attrs":599,"content":600},{"textAlign":23},[601,606,615],{"text":602,"type":27,"marks":603},"June was a big month for integrations as the registry reached adoption across the ecosystem. ",[604],{"type":30,"attrs":605},{"color":32},{"text":607,"type":27,"marks":608},"333 of the first avatars from trythreews were added to the 014 Agent Registry",[609,612,614],{"type":219,"attrs":610},{"href":611,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/metaplex/status/2064331163875852599",{"type":30,"attrs":613},{"color":225},{"type":227},{"text":616,"type":27,"marks":617},", giving browser-native 3D agents onchain identity and reputation. With their powerful recent partnership announcements with IBM, Alibaba Cloud and others, Threews is set to bring Metaplex Assets to some of the most well known and trusted brands in the world.",[618],{"type":30,"attrs":619},{"color":32},{"type":40,"attrs":621,"content":622},{"textAlign":23},[623,632],{"text":624,"type":27,"marks":625},"Clawpump also brought agentic tokenization live with Metaplex",[626,629,631],{"type":219,"attrs":627},{"href":628,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/clawpumptech/status/2064487185256980945",{"type":30,"attrs":630},{"color":225},{"type":227},{"text":633,"type":27,"marks":634},", using the Genesis Protocol and Agent Registry so agents can deploy themselves onchain and launch official tokens to fund themselves. 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",[1895,1897],{"type":30,"attrs":1896},{"color":32},{"type":49},{"text":986,"type":27,"marks":1899},[1900,1903,1905],{"type":219,"attrs":1901},{"href":1902,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://www.metaplex.com/",{"type":30,"attrs":1904},{"color":225},{"type":227},{"text":1907,"type":27,"marks":1908},", the protocol behind over 99% of all tokens and NFTs on Solana, today announced the launch of the Metaplex App, a new platform providing a full-stack, self-service solution for token launches. The application provides an alternative to gated ICOs and chaotic bonding curves, reducing friction for businesses, platforms, and asset classes to leverage the reliable, battle-tested Metaplex launch protocol for global capital formation. ",[1909],{"type":30,"attrs":1910},{"color":32},{"type":40,"attrs":1912,"content":1913},{"textAlign":23},[1914],{"text":1915,"type":27,"marks":1916},"For years, onchain capital formation has been broken. Creators have been forced to choose between three flawed paths: investing heavy technical resources into custom infrastructure, applying for acceptance into exclusive, gated launchpads, or risking a launch on a bonding curve that often lacks control and favors insiders. The Metaplex App eliminates these barriers, offering a streamlined interface where anyone can create and launch tokens without coding knowledge. Metaplex allows any project, from Web2 companies and institutions to AI agents, to execute a professional Token Generation Event (TGE) permissionlessly.",[1917],{"type":30,"attrs":1918},{"color":32},{"type":40,"attrs":1920,"content":1921},{"textAlign":23},[1922,1927,1936],{"text":1923,"type":27,"marks":1924},"“The next generation of breakout technology businesses and platforms will launch onchain, using tokens for capital formation and DeFi to deliver their products at scale.,” said Stephen Hess (",[1925],{"type":30,"attrs":1926},{"color":32},{"text":1928,"type":27,"marks":1929},"@meta_hess",[1930,1933,1935],{"type":219,"attrs":1931},{"href":1932,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/meta_hess",{"type":30,"attrs":1934},{"color":225},{"type":227},{"text":1937,"type":27,"marks":1938},"), the founder of Metaplex and director at the Metaplex Foundation.“ Since 2021, Metaplex has powered 99% of asset creation on Solana, but accessing that infrastructure required deep technical expertise. By moving away from the application only model of traditional launchpads and removing the technical barriers to entry, we are providing every project, from Web2 institutions to AI agents, the ability to formulate capital onchain.” ",[1939],{"type":30,"attrs":1940},{"color":32},{"type":40,"attrs":1942,"content":1943},{"textAlign":23},[1944],{"text":1945,"type":27,"marks":1946},"The Metaplex App is designed to serve as the foundational entry point for the next wave of global capital. Metaplex is clearing the path for Web2 companies, traditional financial institutions, and emerging AI agents to form capital onchain. This expansion moves the industry beyond speculation and enables a vast array of new asset classes to leverage tokens as a transparent, efficient vehicle for growth. For the first time, projects have a reliable alternative to the friction of traditional funding or the roadblocks native to existing onchain methods, allowing them to focus on building value rather than navigating infrastructure.",[1947],{"type":30,"attrs":1948},{"color":32},{"type":40,"attrs":1950,"content":1951},{"textAlign":23},[1952],{"text":1953,"type":27,"marks":1954},"Key features of the Metaplex App include:",[1955],{"type":30,"attrs":1956},{"color":32},{"type":34,"content":1958},[1959,1975,1991,2007],{"type":37,"content":1960},[1961],{"type":40,"attrs":1962,"content":1963},{"textAlign":23},[1964,1970],{"text":1965,"type":27,"marks":1966},"Self-Service Token Creation:",[1967,1969],{"type":30,"attrs":1968},{"color":32},{"type":49},{"text":1971,"type":27,"marks":1972}," Projects can manage their own launch parameters with no technical skills required. The platform allows projects to choose between two distinct streams designed to scale with their project's specific needs: project tokens or memecoins. Project tokens are optimized for long-term capital formation and feature higher minimum caps and extended launch pool windows, while memecoins leverage 1-hour launch pools and a lower minimum cap.",[1973],{"type":30,"attrs":1974},{"color":32},{"type":37,"content":1976},[1977],{"type":40,"attrs":1978,"content":1979},{"textAlign":23},[1980,1986],{"text":1981,"type":27,"marks":1982},"Anti-Sniper Protection:",[1983,1985],{"type":30,"attrs":1984},{"color":32},{"type":49},{"text":1987,"type":27,"marks":1988}," By utilizing launch pools, the app removes the vulnerabilities of bonding curves and the traditional \"first-come, first-served\" advantages of presales, the platform prevents bots and front-runners from hijacking the initial supply.",[1989],{"type":30,"attrs":1990},{"color":32},{"type":37,"content":1992},[1993],{"type":40,"attrs":1994,"content":1995},{"textAlign":23},[1996,2002],{"text":1997,"type":27,"marks":1998},"Automated Liquidity:",[1999,2001],{"type":30,"attrs":2000},{"color":32},{"type":49},{"text":2003,"type":27,"marks":2004}," To ensure immediate tradability and long-term health, a minimum of 20% of sale proceeds are automatically locked into liquidity pools.",[2005],{"type":30,"attrs":2006},{"color":32},{"type":37,"content":2008},[2009],{"type":40,"attrs":2010,"content":2011},{"textAlign":23},[2012,2018],{"text":2013,"type":27,"marks":2014},"Discovery & Trading Hub:",[2015,2017],{"type":30,"attrs":2016},{"color":32},{"type":49},{"text":2019,"type":27,"marks":2020}," A central dashboard for users to discover upcoming launches, participate in active pools, and trade tokens launched on Metaplex.",[2021],{"type":30,"attrs":2022},{"color":32},{"type":40,"attrs":2024,"content":2025},{"textAlign":23},[2026],{"text":2027,"type":27,"marks":2028},"With over 22 million fungible tokens and nearly 1 billion total assets created to date, Metaplex is reshaping onchain capital formation on Solana. For more information, visit Metaplex.com.",[2029],{"type":30,"attrs":2030},{"color":32},{"type":40,"attrs":2032,"content":2033},{"textAlign":23},[2034],{"text":2035,"type":27,"marks":2036},"ABOUT METAPLEX",[2037,2039],{"type":30,"attrs":2038},{"color":32},{"type":49},{"type":40,"attrs":2041,"content":2042},{"textAlign":23},[2043],{"text":2044,"type":27,"marks":2045},"Metaplex is the standard for asset creation on one of the largest blockchain ecosystems in the world. The Metaplex App allows users to discover, trade and launch tokens, while Metaplex asset standards power the largest stablecoins, RWAs, DEXes, launchpads, wallets and other apps on Solana and the Solana Virtual Machine (SVM).",[2046],{"type":30,"attrs":2047},{"color":32},"2026-02-26 00:00",[],[2051],{"_uid":2052,"image":2053,"video":2055,"component":955},"67225f32-2a47-4d5b-87c9-335d293898a2",{"id":1889,"alt":144,"name":144,"focus":144,"title":144,"source":144,"filename":1890,"copyright":144,"fieldtype":950,"meta_data":2054,"is_external_url":952},{},{"id":23,"alt":23,"name":144,"focus":23,"title":23,"source":23,"filename":144,"copyright":23,"fieldtype":950,"meta_data":2056},{},[2058,968,2059],"ebbf3518-48ac-4019-858b-5259fde9bfb1","d4bc13b8-6ceb-4b38-af79-014c41d241c6",[976],"Metaplex, the tokenization protocol used for 99% of token and NFT issuance on Solana, announced today the release of the Metaplex App, allowing anyone to discover, trade and launch tokens using Metaplex protocols.","introducing-the-metaplex-app","blog/articles/introducing-the-metaplex-app",-700,[2066],"Announcement","01221f5f-7cd8-4a4e-877c-8c7630217848",[],{"name":2070,"created_at":2071,"published_at":2072,"updated_at":2073,"id":2074,"uuid":968,"content":2075,"slug":2410,"full_slug":2411,"sort_by_date":23,"position":2412,"tag_list":2413,"is_startpage":952,"parent_id":1007,"meta_data":23,"group_id":2414,"first_published_at":2415,"release_id":23,"lang":998,"path":23,"alternates":2416,"default_full_slug":23,"translated_slugs":23},"Metaplex Announces Genesis, A New Protocol For Token Launches on Solana","2025-07-14T16:36:30.405Z","2025-07-14T17:00:15.057Z","2025-07-14T17:00:15.069Z",68900415163825,{"seo":2076,"_uid":2077,"body":2078,"date":2393,"title":2070,"component":943,"hero_media":2394,"intro_text":144,"preview_media":2395,"related_articles":2404,"newsletter_signup":2408,"preview_description":2409},[],"b890b375-afdc-40a7-96a6-c265812827e8",[2079],{"_uid":2080,"body":2081,"component":119},"01e9aba5-cc78-4d1a-b3f9-bc1f7d611dad",{"type":17,"content":2082},[2083,2113,2120,2139,2146,2226,2233,2254,2352,2359,2379,2386],{"type":40,"content":2084},[2085,2090,2096,2101,2108],{"type":141,"attrs":2086},{"id":2087,"alt":144,"src":2088,"title":144,"source":144,"copyright":144,"meta_data":2089},68903887616369,"https://a-us.storyblok.com/f/1022298/2400x1256/b1c46857c6/frame-1073717894.jpg",{},{"text":2091,"type":27,"marks":2092},"July 16, 2025 —",[2093,2094],{"type":49},{"type":30,"attrs":2095},{"color":32},{"text":2097,"type":27,"marks":2098}," ",[2099],{"type":30,"attrs":2100},{"color":32},{"text":986,"type":27,"marks":2102},[2103,2105,2107],{"type":219,"attrs":2104},{"href":1902,"uuid":23,"anchor":23,"target":23,"linktype":222},{"type":30,"attrs":2106},{"color":225},{"type":227},{"text":2109,"type":27,"marks":2110},", the tokenization protocol used for 99% of token and NFT issuance on Solana, announced today the release of Genesis, a framework for onchain token offerings. Genesis is an audited smart contract framework for launching tokens directly on the Solana blockchain, solving the transparency, front-running and trust issues that have plagued high profile token launches for years.",[2111],{"type":30,"attrs":2112},{"color":32},{"type":40,"content":2114},[2115],{"text":2116,"type":27,"marks":2117},"Onchain Token Offerings (OTOs) are a new paradigm of token launches for the internet capital markets, providing auditability and transparency for token issuances and global permissionless access to capital markets for founders and developers.",[2118],{"type":30,"attrs":2119},{"color":32},{"type":40,"content":2121},[2122,2127,2134],{"text":2123,"type":27,"marks":2124},"\"Crypto’s greatest legacy will be exporting the promise of Silicon Valley to anyone with an internet connection, and Genesis is the ignition key.\" says Stephen Hess (",[2125],{"type":30,"attrs":2126},{"color":32},{"text":1928,"type":27,"marks":2128},[2129,2131,2133],{"type":219,"attrs":2130},{"href":1932,"uuid":23,"anchor":23,"target":23,"linktype":222},{"type":30,"attrs":2132},{"color":225},{"type":227},{"text":2135,"type":27,"marks":2136},"), a director at the Metaplex Foundation. ",[2137],{"type":30,"attrs":2138},{"color":32},{"type":40,"content":2140},[2141],{"text":2142,"type":27,"marks":2143},"Genesis provides a comprehensive onchain tool suite for token issuers to choose from:",[2144],{"type":30,"attrs":2145},{"color":32},{"type":2147,"attrs":2148,"content":2150},"ordered_list",{"order":2149},1,[2151,2166,2181,2196,2211],{"type":37,"content":2152},[2153],{"type":40,"content":2154},[2155,2161],{"text":2156,"type":27,"marks":2157},"Configurable Launch Mechanics: ",[2158,2159],{"type":49},{"type":30,"attrs":2160},{"color":32},{"text":2162,"type":27,"marks":2163},"Broad range of flexible launch mechanisms for tokens and token extensions including fixed price presales, launch pools and auctions.",[2164],{"type":30,"attrs":2165},{"color":32},{"type":37,"content":2167},[2168],{"type":40,"content":2169},[2170,2176],{"text":2171,"type":27,"marks":2172},"Fair Launches For All Participants: ",[2173,2174],{"type":49},{"type":30,"attrs":2175},{"color":32},{"text":2177,"type":27,"marks":2178},"Time-based launch pools and auctions eliminate front-running and sniping. Genesis launches are fair launches.",[2179],{"type":30,"attrs":2180},{"color":32},{"type":37,"content":2182},[2183],{"type":40,"content":2184},[2185,2191],{"text":2186,"type":27,"marks":2187},"Transparent Token Economics & Vesting:",[2188,2189],{"type":49},{"type":30,"attrs":2190},{"color":32},{"text":2192,"type":27,"marks":2193}," Visible and verifiable onchain distributions and token economics, making sure all participants have equal access to information.",[2194],{"type":30,"attrs":2195},{"color":32},{"type":37,"content":2197},[2198],{"type":40,"content":2199},[2200,2206],{"text":2201,"type":27,"marks":2202},"Airdrop & Claim Mechanisms: ",[2203,2204],{"type":49},{"type":30,"attrs":2205},{"color":32},{"text":2207,"type":27,"marks":2208},"Seamlessly distributes tokens to buyers and NFT owners through onchain airdrops and claims, synchronized with launch mechanics and liquidity migration.",[2209],{"type":30,"attrs":2210},{"color":32},{"type":37,"content":2212},[2213],{"type":40,"content":2214},[2215,2221],{"text":2216,"type":27,"marks":2217},"Liquidity Management: ",[2218,2219],{"type":49},{"type":30,"attrs":2220},{"color":32},{"text":2222,"type":27,"marks":2223},"Projects can directly allocate sale proceeds to onchain liquidity with leading DEXs, ensuring stable and fair market conditions post-launch.",[2224],{"type":30,"attrs":2225},{"color":32},{"type":40,"content":2227},[2228],{"text":2229,"type":27,"marks":2230},"Genesis will be available for launchpads and applications to integrate directly, with developer support provided by the Metaplex Foundation. Combined with Metaplex’s digital asset standards, token issuers will be able to use the full Metaplex stack from asset creation through token sale and distribution.",[2231],{"type":30,"attrs":2232},{"color":32},{"type":40,"content":2234},[2235,2240,2249],{"text":2236,"type":27,"marks":2237},"Additionally, for select projects, the Metaplex Foundation will provide direct technical launch support including a custom UI for token issuers to manage all phases of the TGE. \"Smart contracts are only half the battle - we’re here to make sure that projects get the important details right,\" explains Clay Helms (",[2238],{"type":30,"attrs":2239},{"color":32},{"text":2241,"type":27,"marks":2242},"@chelms34",[2243,2246,2248],{"type":219,"attrs":2244},{"href":2245,"uuid":23,"anchor":23,"target":23,"linktype":222},"http://chelms34/",{"type":30,"attrs":2247},{"color":225},{"type":227},{"text":2250,"type":27,"marks":2251},").",[2252],{"type":30,"attrs":2253},{"color":32},{"type":40,"content":2255},[2256,2261,2270,2275,2284,2288,2297,2301,2310,2314,2321,2325,2334,2339,2348],{"text":2257,"type":27,"marks":2258},"Early Genesis adopters include projects such as ",[2259],{"type":30,"attrs":2260},{"color":32},{"text":2262,"type":27,"marks":2263},"DeFiTuna",[2264,2267,2269],{"type":219,"attrs":2265},{"href":2266,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/DeFiTuna",{"type":30,"attrs":2268},{"color":225},{"type":227},{"text":2271,"type":27,"marks":2272},", ",[2273],{"type":30,"attrs":2274},{"color":32},{"text":2276,"type":27,"marks":2277},"Pipe Network",[2278,2281,2283],{"type":219,"attrs":2279},{"href":2280,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/pipenetwork",{"type":30,"attrs":2282},{"color":225},{"type":227},{"text":2271,"type":27,"marks":2285},[2286],{"type":30,"attrs":2287},{"color":32},{"text":2289,"type":27,"marks":2290},"Portals",[2291,2294,2296],{"type":219,"attrs":2292},{"href":2293,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/_portals_",{"type":30,"attrs":2295},{"color":225},{"type":227},{"text":2271,"type":27,"marks":2298},[2299],{"type":30,"attrs":2300},{"color":32},{"text":2302,"type":27,"marks":2303},"Play Solana",[2304,2307,2309],{"type":219,"attrs":2305},{"href":2306,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/playsolana",{"type":30,"attrs":2308},{"color":225},{"type":227},{"text":2271,"type":27,"marks":2311},[2312],{"type":30,"attrs":2313},{"color":32},{"text":1495,"type":27,"marks":2315},[2316,2318,2320],{"type":219,"attrs":2317},{"href":1499,"uuid":23,"anchor":23,"target":23,"linktype":222},{"type":30,"attrs":2319},{"color":225},{"type":227},{"text":2271,"type":27,"marks":2322},[2323],{"type":30,"attrs":2324},{"color":32},{"text":2326,"type":27,"marks":2327},"Shaga",[2328,2331,2333],{"type":219,"attrs":2329},{"href":2330,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/playonshaga",{"type":30,"attrs":2332},{"color":225},{"type":227},{"text":2335,"type":27,"marks":2336},", and ",[2337],{"type":30,"attrs":2338},{"color":32},{"text":2340,"type":27,"marks":2341},"Goated",[2342,2345,2347],{"type":219,"attrs":2343},{"href":2344,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://x.com/goatedcom",{"type":30,"attrs":2346},{"color":225},{"type":227},{"text":442,"type":27,"marks":2349},[2350],{"type":30,"attrs":2351},{"color":32},{"type":40,"content":2353},[2354],{"text":2355,"type":27,"marks":2356},"Metaplex, as the largest tokenization platform in crypto powering $10 billion in transaction value across the creation of 920 million assets, leverages Solana's existing strengths of high throughput, low costs, and robust security to deliver the most comprehensive solution for launching tokens. Its proven expertise in asset creation, distribution, and management ensures that projects launching with Genesis benefit from a seamless and secure experience across all aspects of their token's journey. ",[2357],{"type":30,"attrs":2358},{"color":32},{"type":40,"content":2360},[2361,2366,2375],{"text":2362,"type":27,"marks":2363},"Projects interested in leveraging Genesis for their upcoming token launches are encouraged to visit ",[2364],{"type":30,"attrs":2365},{"color":32},{"text":2367,"type":27,"marks":2368},"genesis.metaplex.com",[2369,2372,2374],{"type":219,"attrs":2370},{"href":2371,"uuid":23,"anchor":23,"target":23,"linktype":222},"https://genesis.metaplex.com/",{"type":30,"attrs":2373},{"color":225},{"type":227},{"text":442,"type":27,"marks":2376},[2377],{"type":30,"attrs":2378},{"color":32},{"type":40,"content":2380},[2381],{"text":2035,"type":27,"marks":2382},[2383,2384],{"type":49},{"type":30,"attrs":2385},{"color":32},{"type":40,"content":2387},[2388],{"text":2389,"type":27,"marks":2390},"Metaplex (MPLX) powers one of the largest blockchain developer ecosystems in the world with onchain infrastructure used to create nearly every token and NFT on Solana and the Solana Virtual Machine (SVM). Used by leading launchpads, marketplaces, games, wallets, and other apps, Metaplex has generated over $36mm in revenue through the creation of over 920 million assets and over $10 billion in transaction value.",[2391],{"type":30,"attrs":2392},{"color":32},"2025-07-14 00:00",[],[2396],{"_uid":2397,"image":2398,"video":2402,"component":955},"35fa05ee-a084-42f9-82ef-b5c24aec74be",{"id":2399,"alt":144,"name":144,"focus":144,"title":144,"source":144,"filename":2400,"copyright":144,"fieldtype":950,"meta_data":2401,"is_external_url":952},68903014824303,"https://a-us.storyblok.com/f/1022298/1536x1024/63eeb02fe0/genesis.png",{},{"id":23,"alt":23,"name":144,"focus":23,"title":23,"source":23,"filename":144,"copyright":23,"fieldtype":950,"meta_data":2403},{},[2405,2406,2407],"a866f41c-28bc-4f88-9573-ae9199e45120","e15c5bcb-4bdb-4309-ba0e-8226e282891e","3c2e90d7-ef00-4637-a24b-f3afb718039d",[976],"Metaplex, the tokenization protocol used for 99% of token and NFT issuance on Solana, announced today the release of Genesis, a framework for onchain token offerings.","metaplex-announces-genesis-a-new-protocol-for-token-launches-on-solana","blog/articles/metaplex-announces-genesis-a-new-protocol-for-token-launches-on-solana",-620,[2066],"6bf7c0c3-eaeb-4743-97c6-6b74abd7ceae","2025-07-14T16:48:48.969Z",[],1784310813795]