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[Monthly Round Up]

Metaplex August Round-Up 2025

September 15th, 2025

August Highlights

  • Genesis Growth Led by $CARDS and $PORTALS - Genesis protocol revenue grew  3.4x MoM, accounting for 17% of total Metaplex revenue. 

  • Protocol Fees - Protocol fees reached $2.5M in August, marking a 6-month high in monthly protocol fees. 

  • $MPLX Buyback - $1.1M of Metaplex protocol fees were used to buy back 6.7M $MPLX (0.7% of total supply) for the Metaplex DAO.

  • Genesis Partner Network -Metaplex announced the Genesis Partner Network, a cohort of partners aligned to support projects who launch tokens using the Genesis protocol.

Protocol Activity

In August, Metaplex generated $2.5M in protocol revenue, including $2.0M from Token Metadata (80% of total revenue), $422K from Genesis (17%), and $71K from Core (3.2%). 

In its second month on mainnet, Genesis revenue increased by 3.4x MoM, capturing the internet capital markets narrative on Solana, and further diversifying Metaplex’s revenue streams. In August, the two featured launches powered by Genesis were Portals ($PORTALS) and Collector Crypt ($CARDS).

Token creation (TM tokens) and token launches (Genesis) drove 91% of revenue, while 9% was driven by the creation of NFTs (TM NFTs, Core, BG v2).In August, 1.1M Token Metadata assets were created, including 1M fungible tokens (92%). Cumulatively, over 19 million fungible tokens have been minted using Token Metadata.Core adoption continued in August, with 294K mints driving the cumulative mint total past 3.5M.In August, creators and developers minted more than 19 million digital assets through Metaplex, including nearly 18 million compressed NFTs. This activity raised the protocol’s cumulative total to over 950 million assets minted to date.Unique user activity stayed strong in August, with approximately 423K unique wallets authorizing transactions powered by Metaplex. Cumulatively, over 12M distinct signers have signed transactions powered by Metaplex since launch.273K new wallets collected a Token Metadata asset and over 9M new wallets collected a Bubblegum NFT in the month of July.

Developer Platform

Genesis

The Genesis protocol gained major traction in August as projects experimented with new mechanics while scaling their launches.

The second Genesis launch came from Portals, whose $PORTALS presale sold out in just 11 seconds. This marked the first gaming ecosystem token to launch using Genesis.

Shortly after, Collector Crypt conducted the third-ever Genesis powered launch with $CARDS, powering their existing tokenized trading card platform on Solana. The sale showcased a Genesis Launch Pool for the first time, a new sale mechanic in which users deposit funds into a pool and receive tokens allocated based on their share of the total deposits. By combining early deposit multipliers and scaling withdrawal penalties, Collector Crypt aligned participation incentives while maintaining fairness for launch pool participants.

Together, Portals and Collector Crypt demonstrated how Genesis provides a flexible framework to power fair launches for radically different use cases, from gaming economies to tokenized real-world assets, while offering projects full control over their TGE design. These launches also demonstrated the value proposition of building a community of supporters organically through a token sale. 

Genesis powered launches generated over $420K in protocol revenue in August, a 3.4x increase MoM, underscoring increased interest from projects looking to utilize transparent, customizable Onchain Token Offerings.

Several projects have announced their intention to launch using the Genesis protocol in September.

  • Exotic Markets is a structured products protocol on Solana, bringing fully collateralized, onchain options and yield strategies to DeFi traders.

  • Goated is a crypto-native gaming and betting platform, combining community-driven culture with blockchain backed games.

Genesis remains in alpha. Learn more at genesis.metaplex.com

Core

Core adoption continued to expand in August, with total assets minted surpassing 3.5 million, including 294,000 new mints during the month. The steady growth reflects ongoing demand for lightweight, scalable NFTs across gaming, loyalty, and consumer apps.

The month also saw new integrations, including Magic Eden’s Lucky Buy feature for Core collections. This mechanic lets users purchase NFTs at a fraction of the listing price, adding a new layer of gamification and liquidity to Core-powered markets.

Guides & Documentation

Metaplex expanded its developer resources with new guides aimed at helping teams launch more securely and onboard new builders.

A new Core Candy Machine Anti-Bot Guide outlined best practices to protect mints against automated actors, covering metadata preparation, backend controls, and strategies proven by top projects to ensure fair distribution. By standardizing these protections, projects can launch with greater confidence that assets will reach their intended community.

Metaplex also partnered with Blueshift on an educational course, NFTs on Solana, designed to help developers and creators explain the value of NFTs beyond “just JPEGs.” The course features Metaplex standards and tooling, providing new builders with a clear on-ramp into the Solana ecosystem.

Metaplex DAO

Metaplex Protocol Revenue & $MPLX Buybacks

$1.1M USD (6,700 SOL) of protocol fees were used to buy back 6.7 million $MPLX (0.7% of total supply) for the Metaplex DAO. Each month, 50% of the prior month’s protocol fees are allocated to buying back $MPLX for the DAO.Protocol fees reached $2.5M USD (13,344 SOL), the highest since February, driven by asset creation and accelerating adoption of Genesis, which contributed $422K in just its second month. 50% of these fees will be used to buy back $MPLX for the DAO throughout September.With cumulative protocol fees surpassing $40 million (~281,000 SOL) to-date, Metaplex continues to scale as core infrastructure for onchain assets, while the DAO remains a key driver of governance, development, and ecosystem growth. The addition of Genesis as a new revenue line is diversifying fee composition and strengthening the DAO’s long-term treasury.

Metaplex Earn Campaign

Season 3 of Metaplex Earn continued throughout August, with liquidity incentives running consistently across both the MPLX-jitoSOL and MPLX-USDC vaults on Kamino. Weekly rewards held steady at 70,000 $MPLX and 6,000 $MPLX respectively, with partner token rewards from $ORCA distributed through Week 5.

By Week 6, rewards were streamlined to $MPLX-only, maintaining stable incentives for depositors while aligning with the campaign’s focus on strengthening onchain liquidity.

The campaign, approved by the DAO with a 2.5M $MPLX budget (including 1M $MPLX left over from Season 2), remains focused on deepening $MPLX liquidity and expanding its utility across Solana DeFi. Additional components, such as lending markets for $MPLX via Kamino v2, are in development and expected to roll out later in the season.

New DAO Voting Process Proposal

The DAO passed a new Voting Improvement proposal introduced by community member @socalstreet. The change adds two key features to non-technical proposals:

  1. The ability to respond to proposals with counter-proposals during a 14-day discussion window.

  2. A multiple-choice voting system that allows members to select between the original proposal, any counter-proposals, or a “No Action” option.

The new framework is designed to encourage deeper community engagement, reduce proposal fatigue, and ensure the DAO selects from the best available options rather than voting in isolation.

Although procedural thresholds were initially misconfigured, the onchain vote passed under >50% approval and was upheld. The Metaplex Foundation confirmed the proposal as passed and will implement the updated voting process for non-technical proposals going forward.

Metaplex DAO Grants

The DAO evaluated several new grant initiatives designed to expand developer tooling and community adoption.

A proposal to fund Overlay, a REST API platform designed to help web2 developers integrate web3 functionality, requested 2M $MPLX across three milestones. The proposal ultimately did not pass.

An ongoing proposal from Fogees Hub, led by Seb Montgomery and Dan, seeks 155K $MPLX to expand Metaplex’s visibility through an education initiative on Fogo Chain. The grant would produce dedicated explainer videos, weekly news coverage, and podcasts highlighting Metaplex’s role in powering token launches and NFT infrastructure. Voting remains live at the time of writing.

The DAO also supported grassroots developer activity through a Superteam Nigeria sprint, run in collaboration with Island DAO. Six teams integrated Metaplex standards during a two-week buildathon, with AirBillsPay (stablecoin-powered bill payments and loyalty NFTs) and Rust Undead (a learn-to-earn blockchain game) selected as winners. Each received a share of a 100,000 $MPLX prize pool (~$20K USD).

Partnership Highlights

Genesis Partner Network

Metaplex introduced the Genesis Partner Network, a curated roster of advisory, marketing, and technical providers supporting projects launching through Genesis. Early members include Layer3, Raydium, Kamino, Pulley, Torque, Clipstake, Drift, Deks, Superteam Earn, SolanaID, MCA, and Bonk Advisory, with applications open for additional service providers.

The month also brought a wave of new partnerships to strengthen the post-TGE stack:

  • Meteora will provide liquidity migration options, offering partner support and marketing for Genesis projects that choose Meteora pools.

  • Marinade introduced native staking rewards, enabling teams to channel staking yield from raise funds back into token buybacks.

  • Drift joined to provide listing support for select projects, giving new tokens access to deep onchain derivatives markets.

  • FusionAMM added liquidity management and marketing support for teams migrating liquidity into Fusion pools.

Together, these integrations expand the post-launch toolkit available to teams, making Genesis more than a launch protocol, it’s becoming a complete infrastructure layer.

Plena Finance

Plena Finance integrated Metaplex into its AI-powered development platform Noah, giving builders a new way to spin up NFT-enabled applications.

Through Noah, developers can now generate apps with built-in Metaplex functionality including minting, collection management, metadata handling, and ready-to-use marketplace UI, all via simple AI prompts.

BoDoggos

Metaplex partnered with BoDoggos, one of the largest community-driven NFT collections on Solana. The collaboration highlights Metaplex’s fundamental role on Solana and sets the stage for future joint initiatives to educate the ecosystem through high quality content.

Community

MtnDAO

Metaplex was one of the title sponsors of mtnDAO v8, the month-long builder summit held in Salt Lake City throughout August.

MtnDAO has become a cornerstone of the Solana ecosystem, drawing founders, developers, marketers, investors, and BD leaders for an intensive co-working and startup experience. This year’s summer edition continued that tradition with expanded workspace, upgraded infrastructure, and a packed calendar of community-driven events.

Superteam Japan

Metaplex joined Superteam Japan’s Startup Village in Tokyo this August, a program designed to prepare teams for success at the Colosseum hackathon.

Metaplex DevRel, Tony Boyle, spent two weeks on the ground mentoring projects, supporting founders, and helping teams integrate Metaplex into their builds.

Startup Village combined co-working, workshops, and 1:1 mentorship, with over 100 participants coming together as “Team Japan”. The program has already produced hackathon prizewinners in previous editions, and this summer’s cohort coincided with Japan Blockchain Week, including major events like SuperTokyo and WebX.

IslandDAO Hackathon

Metaplex will be a track sponsor at the upcoming IslandDAO Hackathon in Mykonos this fall, where builders will compete for over $50K in prizes.

Participants can join the Metaplex ecosystem track, building apps on Core, MPL-404, Genesis, Token Metadata, and other Metaplex programs. The hackathon will feature on-island mentorship, Starlink connectivity, and dedicated workspaces, with the majority of prize funding reserved for teams shipping IRL from Mykonos.

Podcasts & Spaces

Metaplex leadership and contributors joined a range of live conversations and podcasts in August, spotlighting Genesis and the broader protocol ecosystem.

Codigo x Superteam Nigeria

Metaplex was the theme of Codigo DevQuest #3, a week-long challenge hosted in collaboration with Superteam Nigeria. The competition tasked builders with creating smart contracts using the latest mpl-core library and Anchor, showcasing features such as NFT minting, metadata creation, collection setup, and asset plugins. The DevQuest drew submissions from Nigerian developers, with winners set to receive $300 USDC in total prizes, Codigo Pro subscriptions, and a platform spotlight.

LastMint

Metaplex partnered with LastMint to launch the first-ever Gold Mint campaign, a free mint experiment that included $MPLX rewards.

The campaign attracted over 10,000 mints, with winners sharing a $10,000 prize pool in MPLX. Prizes ranged from $5 “lucky mints” to a $1,000 jackpot for the final minter, while all non-winning NFTs could be redeemed for tickets toward future LastMint events.

Ecosystem

August saw continued growth across the Solana ecosystem, with projects leveraging Metaplex standards to power new experiences across travel, gaming, DeFi, and consumer apps. From milestone completions to new seasons and partnerships, Metaplex remained core infrastructure behind many of the month’s biggest launches.

  • Collector Crypt, the trading card collectibles platform, saw record activity in August with over 27,000 cards tokenized and Gacha pack volume topping $74M YTD.

  • Portals introduced QASE, a multiplayer 3D stock exchange inspired by Wall Street, while also going live with Magic Eden’s Lucky Buy integration.

  • Phygitals continued to scale as one of the top RWA projects on Solana, surpassing $3M in volume across 80k transactions. With features like onchain achievements, vaults, sealed pack marketplaces, and integrations with graded slabs, Phygitals uses Metaplex programs to tokenize and gamify real-world collectibles.

  • Nobody Sausage, ahead of its $NOBODY token launch, partnered with Metaplex and other major players in the ecosystem to expand its reach within the Solana ecosystem.

  • DeFituna crossed $120M in trading volume on its SOL/USDC pair, ranking among the top 5 DEXes on Solana.

  • Nomadz, a Metaplex DAO grantee, hit a new milestone in August with suitcase NFTs and gamified booking features powered by Candy Machine. The platform also announced Season 1 and partnered with Venture Launch in the Solana Prospera program, expanding its reach among global travelers.

  • SILICONS, a Metaplex DAO grantee, announced the upcoming launch of its 404/NFT/coin launchpad. Built to offer a turnkey experience for creators without the red tape, powered by Metaplex.

  • Fubby, an independent artist, highlighted how Metaplex Core enables small creators to scale their work onchain, as he announced the launch of his generative collection and an onchain artist residency.

  • CODI rolled out new upgrades to its developer terminal, including a Candy Machine v3 scaffold built on Metaplex. These updates expand tooling for builders integrating NFTs and streamline dev workflows with features like usage analytics and deploy agents.

  • Fuddy Dogs began experimenting with Core plug-ins, rolling out new functionality for their NFT collection. With attribute plug-ins soon to arrive, holders will be able to “level up” their Dawgs like Tamagotchis.

  • Faenora, a Metaplex DAO grantee, launched its Hunters of Faenora streamer showcase in August ahead of a major Alpha Hunt Tournament with a 500,000 $MCHY prize pool. Built on MPL-404, Faenora is creating a sustainable in-game economy while engaging players through onchain tournaments and creator-led events.

  • Publique hosted one of the standout side events at NFT NYC, drawing over 500 attendees for film screenings, 1/1 character auctions, and community showcases. Supported by Metaplex, Solana Foundation, and exchgART, the event highlighted how onchain culture continues to expand beyond traditional NFT drops.

Follow @metaplex on X for ongoing community updates. You can also subscribe to receive these monthly updates directly to your email here. To contribute to the Metaplex protocol, engage with us on GitHub or submit a Metaplex Improvement Proposal (MIP) at mip.metaplex.com.


Last, thanks to TopLedger for their data support on this month’s round-up. They provide real-time monitoring of Metaplex activity and usage to the ecosystem. For additional Metaplex onchain metrics, please refer to the following link.

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